Billing & limits

Last updated: October 15, 2026

On an older plan? Stores that subscribed before the 2026 pricing change stay on their existing plan, and nothing about their billing has changed. See Billing on legacy plans. Stores still on the grandfathered Founder plan keep paying $99/mo forever — that rate is not offered to new stores.

BetterReviews has a Free plan and two paid plans. Orders, reviews, and review request emails are never capped by your plan or charged for on any of them. Sending is paced for deliverability — it ramps up over your first weeks and smooths across the day — and may be spaced out per customer, so a repeat buyer isn’t emailed after every order, but nothing is metered into a bill. The paid plans add AI conversations and the marketing tools built on them, and come with a monthly included amount of AI-guided reviews that you decide what to do past.

There is no free trial, because there is no need for one: the Free plan is a real plan you can run your store on indefinitely. Billing starts the day you subscribe.

Plans

Plan	Price	How to get it
Free	$0/mo	Install the app — nothing to approve
Better	$149/mo	Sign up in the app
Studio	$399/mo	Talk to us
Founder (grandfathered)	$99/mo	Existing subscribers only — not sold to new stores

Free, $0/mo

Everything you need to collect and display reviews, with the classic review form instead of the AI chat:

Unlimited orders, reviews, and review request emails
The review widgets, Google rich snippets, and Google Shopping ratings
Photo and video reviews on the form
Review groups, moderation, support-ticket routing, and the weekly digest
AI review analysis (full on reviews you collect; a lighter pass on imported ones)
Klaviyo, Shopify Flow, the API, AI-agent skills, and the multi-store viewer app
CSV and platform import, and full export any time
50 AI conversations in total so you can try the chat — after that, shoppers get the classic form
A small “Powered by BetterReviews” line on your widgets, form, review hub, and emails

Full detail: The Free plan.

Better, $149/mo

Everything on Free, plus:

1,000 AI-guided reviews included every month
AI review analysis: full on reviews you collect and on the newest 500 of each import; a lighter pass on the rest
Studio ad creatives, and early access to Insights (themes, personas and the quote bank)
Product-page AI content, and AI Q&A generation
Claims and rights management
The Reactiv integration
“Powered by BetterReviews” can be switched off
Dedicated CSM on Slack and email
Migration from your old review app, done for you
Custom widget design included
A monthly read of your dashboard from your CSM, so you know what your reviews are saying

Orders, reviews, and review request emails stay uncounted, exactly as on Free.

Your price is locked at the price you signed up on for as long as you stay.

Studio, $399/mo

Everything in Better, plus:

3,000 AI-guided reviews included every month, and extra credits at half the Better rate
A monthly brief your CSM builds by hand from your reviews: hand-picked customer quotes worth putting in front of people, and ad angles drawn from what your reviewers actually said

Studio is contact-only. Book a demo and we’ll talk through whether it fits.

How AI review credits work

Credits are spent three ways only: 1 when a customer actually submits an AI-guided review (never for starting a chat), 5 when you publish an AI product page, and 1 per block if you regenerate the same block more than five times before publishing. Starting a chat never uses a credit. Abandoned chats never use a credit. Customers who skip the conversation and leave a star rating never use a credit. Conversations running the Standard model never draw credits either; see Choosing between Standard and Enhanced. On the Free plan the 50 conversations work differently: every AI conversation counts, Standard included, because it is the conversation that costs us rather than the review.

The Better plan includes 1,000 AI-guided reviews a month (same included amount on grandfathered Founder). Studio includes 3,000. For most stores that is far more than a month produces, so the included amount is not something you manage day to day.

What happens past the included amount

You choose, and neither option stops collection:

Do nothing. Customers get the classic review form instead of the AI chat. The form is free, forever, and collection never stops. When your next billing period starts, the AI chat comes back on its own.
Turn on Fair auto-recharge in Settings → Your Plan. When you run out, we add 500 more AI-guided reviews for $50 on Better (and grandfathered Founder) or $25 on Studio, charged through Shopify. You set a monthly spending cap between $50 and $1,000 (default $200), and auto-recharge never spends past it.

With auto-recharge on, the first 50 AI-guided reviews over your included amount are free before the first block bills. That grace exists so a strong week at the end of a period never produces a surprise charge.

Turning auto-recharge off mid-period asks you to confirm first, since it means the chat falls back to the simple form as soon as you pass your included amount.

When you reach your monthly cap

When the next auto-recharge would exceed your cap, we stop buying blocks and the chat falls back to the simple form. Your plan card shows a Monthly cap reached badge.

Two ways it comes back. It comes back on its own when your billing period renews — you don’t have to change a setting or turn anything back on. Or it comes back right away if you raise the cap in Settings → Your Plan and save.

Cap changes are instant. Anywhere in $50–$1,000, the new cap takes effect immediately — no Shopify re-approval. The $1,000 ceiling is approved once, when you subscribe; the merchant cap inside that ceiling is enforced locally by BetterReviews. Raising your cap doesn’t disturb a block that’s already being purchased.

When extra credits are paused until renewal

Separately from the cap, a top-up payment can occasionally fail to go through — most often on our side, when a subscription detail changes while a charge is in flight. When that happens we can’t retry that same top-up until your next billing period starts, so extra credits pause and the chat falls back to the simple form. Your plan card shows a Paused until renewal badge instead of the cap badge.

This one is worth knowing because it’s the exception to everything above: raising your cap won’t bring it back, and there’s nothing to switch back on. It clears by itself when your next billing period starts, and auto-recharge resumes automatically. If your credits are paused and you need capacity sooner, get in touch and we’ll take a look.

Lowering your cap mid-period can cause this. If a block has already been reserved and your new, lower cap no longer covers it, we cancel that purchase before anything is billed — nothing is charged, but that top-up is the one that’s now paused until renewal. Raising the cap back won’t re-buy it within the same period.

Installing and starting on Free

Installing BetterReviews doesn’t cost anything and doesn’t ask you to approve a charge. You land straight in the dashboard on the Free plan, and you can go live from there — import, widget, moderation, the weekly digest, syndication, and review request emails on the classic form all work at $0, with no time limit.

Before we let you turn collection on, we check we can reach you: a verified notification recipient, a legacy support address, or your Shopify store owner email. Most stores already have the last one. That check applies on every plan, Free included.

What waits until you subscribe: the AI chat for your real shoppers past your first 50 conversations, Studio ad creatives, early access to Insights (themes, personas and the quote bank), product-page AI content, AI Q&A generation, claims and rights management, Reactiv, and turning off the “Powered by BetterReviews” line.

There is no trial and no clock. You subscribe from Settings → Your Plan, approve the Shopify charge, and billing starts that day at the price shown. On Shopify’s approval screen and your Shopify bill, the plan appears as Better. If you subscribed before the plan was renamed, your Shopify bill still shows the plan’s original name, Unlimited. It is the same plan. The price you sign up at is the price you keep for as long as the subscription runs.

When your subscription becomes active, we re-run AI analysis with the full prompt across your existing library, newest reviews first, up to 25,000 reviews — so imported reviews that were scored with the lighter Free-plan pass get upgraded. If you have more than that, tell us and we’ll run the rest.

How to check your plan

Settings → Your Plan shows your current plan, your price, your next billing date, and your AI-guided review usage for the period: how many AI-guided reviews are included, how many have been used, and, if Fair auto-recharge is on, how far into the current block you are and what you’ve spent against your monthly cap.

The card shows auto-recharge in one of four states: off; on and covering your extra reviews; on but at your monthly cap (Monthly cap reached); or on but paused until your next billing period because a top-up didn’t go through (Paused until renewal).

Changing plans

Same Settings → Your Plan page. A plan change replaces the Shopify subscription, so you’ll approve the new subscription once. From that point the new plan’s included AI-guided reviews apply to the current period, and usage counts against the new plan’s amount. Nothing you’ve collected is lost.

One thing does not carry over: a plan change starts a fresh billing period, so if you’d bought an extra 500-review block through auto-recharge and used only part of it, the unused remainder goes away when the new period begins. Reviews you already collected stay, but that purchased capacity doesn’t roll forward.

Moving to Studio starts with a conversation rather than a button. Book a demo.

Cancelling your plan

Settings → Your Plan → Cancel subscription. Your plan ends today. You won’t be charged for the remainder of the period, but it isn’t refunded. You drop to the Free plan. The AI chat falls back to whatever is left of the Free plan’s 50-conversation pool — if you never used it, your shoppers keep the chat until those 50 are gone; once the pool is spent, customers see the classic review form.

Your review requests keep going out. Collection stays on, your queued requests are still sent, and new orders keep getting queued — they just carry the classic form instead of the chat. Cancelling does not bulk-cancel anything. (A Shopify freeze or an uninstall is different: those do stop collection and cancel pending requests, and turning sending back on afterwards is always a deliberate click.)

What keeps working after you cancel

Cancelling drops you back to the Free plan — it is not a lockout, and nothing is lost.

Keeps working, indefinitely:

Your review widget keeps rendering on your storefront
Review request emails keep going out, on the classic review form
Syndication feeds — Google Shopping product ratings, Klaviyo, Meta — and the /integrations/* endpoints
Imports keep flowing — CSV, and the ongoing Okendo/Judge.me/platform mirror
Review analysis, review groups, the weekly digest, rich snippets, and the API
The moderation queue, review editing, replies, and every setting page
Exporting your data

Stops immediately: Studio ad creatives, early access to Insights (themes, personas and the quote bank), product-page AI content, AI Q&A generation, claims and rights management, and Reactiv. The shopper-facing AI chat does not stop dead — it drops to the Free plan’s 50-conversation pool and runs until whatever is left of that is spent. The “Powered by BetterReviews” line comes back on your widgets, form, hub, and emails. Reviews that arrive by import while you’re on Free are scored with the lighter analysis pass rather than the full one; resubscribing re-runs the full prompt across them, newest first, up to 25,000 reviews.

Resubscribing is a normal subscribe — approve the Shopify charge and billing starts that day. There is no trial to lose and no eligibility to keep.

Your reviews stay yours either way. Export them at any time.

Why we bill this way

Why it works this way: the things that grow with your store (orders, reviews, emails) are never metered, so a record month never produces a record bill. The one thing with a real per-unit cost to us, an AI-guided review, comes with an included amount sized so most stores never think about it, and a credit only counts when a customer actually submits. Past that, the choice is yours: the free classic form, or an auto-recharge you cap yourself. Nothing is capped by your plan and nothing silently stops, which is the failure mode we built this model to avoid. (Review request emails may be spaced out per customer so repeat buyers aren’t asked after every order — that’s about inbox fatigue, not your plan.)