Start free. Go Better when you want the conversation.

We never count your orders. You pay a flat monthly price, and AI-guided reviews only use a credit when a customer actually submits one.

Free

Collect, display and syndicate reviews with the classic review form. Not a trial.

$0/ month
Unlimitedreview requests
50AI conversations to try

No card, no time limit

Includes
  • Widgets, rich snippets and Q&A display
  • Google Shopping product ratings feed
  • Review analysis, moderation and weekly digest
  • Klaviyo, Shopify Flow and the API
  • Import from any platform yourself
  • Not included: Monthly AI-guided reviews
  • Not included: AI product pages and Studio
  • Not included: White-glove migration and CSM
Start free

Studio

For brands running ads from their reviews.

$399/ month
3,000AI-guided reviews / month
Monthlyquote brief

≈$0.13 per AI-guided review if fully used · extra: 500 for $25 with auto-recharge

Everything in Better, plus
  • Extra AI-guided reviews at half the Better rate
  • A monthly brief: hand-picked quotes and ad angles
Book a call

Paid plans bill through Shopify and stay at the price you signed up at. Cancel any time and drop back to Free. Compare every feature

What the same store pays on other review apps

Most review apps price by monthly orders, so the bill grows with the store. Move the slider to your volume.

At 5,000 orders: Yotpo $379, Okendo $499, Stamped $199, Loox $299.99. Ours stays $149.

Yotpo Pro $379/mo
Okendo Advanced $499/mo
Stamped Reviews $199/mo
Loox Loox Unlimited $299.99/mo
BetterReviews Orders never counted · 1,000 AI-guided reviews/mo included $149/mo

They bill more as orders rise. Ours stays flat.

How we priced this · sources and dates

Each competitor's prices come from its own source, checked on its own date: Yotpo's reviews-pricing.md (archived) (September 10, 2026); okendo.io/pricing (September 10, 2026); Stamped's App Store listing (September 8, 2026); Loox's App Store listing (September 8, 2026). Yotpo shown on the Pro plan (its AI tier), whose published ladder tops out at $379/mo for up to 5,999 monthly orders — 6,000+ is quoted by sales. Yotpo serves two different price tables from the same pricing URL, so we cite its own price document via the Internet Archive rather than the live page. Okendo's bands step at 1,500 and 3,500 orders, so crossing 1,500 moves Growth to Power in a single order. Loox on Convert ($50 per 300 orders past the first 300), switching to Loox Unlimited when that is cheaper. BetterReviews (Better plan) is $149/mo with 1,000 AI-guided reviews included each month. Orders are never counted. Prefer self-serve? Install from the App Store.

How billing works

Orders

Never counted, on any plan. The bill is the same at 100 orders a month or 100,000.

Review requests

Unlimited on every plan. Sending is paced for deliverability and may be spaced out per customer, never metered into a bill.

AI-guided reviews

1 credit when a customer submits an AI-guided review. Starting a chat costs nothing. Better includes 1,000 a month, Studio 3,000. The Free plan has 50 conversations in total to try the chat, and each one counts when it starts.

Product pages

5 credits when you publish an AI product page. Regenerating a block is free five times, then 1 credit each.

Running out

Collection never stops. Past your included reviews, customers get the classic review form for free. Or turn on Fair auto-recharge: 500 more for $50 on Better, $25 on Studio, under a monthly cap you set, with the first 50 free.

Billing

On your Shopify invoice, locked at signup. A price change needs a new subscription you approve first. Uninstalling cancels it.

Migration

White-glove migration is included on Better and Studio. A person moves your reviews and checks the counts. On Free, you can import yourself from any platform.

Cancelling

You drop back to Free, nothing is deleted. Your reviews, widgets and settings stay, and you can export everything any time. Uninstalling the app is different: your store data is deleted within 30 days.

Compare features

Feature Free $0 / month Better $149 / month Studio $399 / month
Volume
Orders counted Never Never
Review request emails Unlimited Unlimited
AI-guided reviews 1 credit per submitted review 50 in total 3,000 / month
Past the included reviews Auto-recharge is opt-in, under a cap you set Classic form Classic form, or 500 for $25
Collection
Classic review form Included Included
AI-guided review conversations Follow-up questions that draw out detail 50 to try Included
Photo reviews Customers can attach short videos too Included Included
Per-product timing and reminders Included Included
Display and SEO
Widgets matched to your theme Included Included
Google rich snippets Product JSON-LD with rating, price and availability Included Included
Q&A on product pages Included Included
Review groups Share reviews across related products Included Included
Widget designed for you Not included Included
Remove "Powered by BetterReviews" Not included Included
Syndication
Google Shopping product ratings feed Included Included
Shop app reviews Coming soon Coming soon
Meta catalog reviews feed Set up by our team On request Included
AI and insights
Review analysis and weekly digest Sentiment, quality and marketing-ready signals Included Included
AI product pages Features, FAQ and SEO copy from your reviews Not included Included
AI Q&A generation Not included Included
Studio ad creatives Ad concepts built from your reviews Not included Included
Insights: themes, personas, quote bank Turned on by our team on request Not included Early access
Claims and rights management Ask reviewers for permission before their words run in ads Not included Included
Natural-language review search Not included Included
Integrations
Klaviyo Included Included
Shopify Flow Included Included
API and AI-agent skills Included Included
Reactiv mobile app Reviews and stars inside the app Reactiv builds for your store Not included Included
Migration and support
Import from any platform Included Included
White-glove migration A person moves your reviews and checks the counts Not included Included
Dedicated CSM on Slack and email Not included Included
Monthly read on your reviews What is working and what to change Not included Included
90-day outcome guarantee Not included Included
Monthly quote brief Hand-picked quotes and the ad angles behind them Not included Included

Pricing questions

Is there a free plan?

Yes. The Free plan is $0 a month, with no card, no trial clock, and no time limit. Orders, reviews, and review request emails are unlimited on it, and requests go out with the classic review form. You get the widgets, Google rich snippets, Google Shopping product ratings, Klaviyo, the API and AI-agent skills (natural-language review search is the paid part), review groups, import, moderation, review analysis, and the weekly digest. Two things mark it: 50 AI conversations in total to try the chat, after which shoppers get the classic form, and a small "Powered by BetterReviews" line on your widgets, form, and emails. Paid plans lift both.

What does Better add?

AI conversations and the marketing tools built on them. Free covers collection and display in full: unlimited requests on the classic form, widgets, syndication, analysis, moderation, and the API. Better at $149 a month adds 1,000 AI-guided reviews a month, Studio ad creatives, early access to Insights (themes, personas and the quote bank), product-page AI content, AI Q&A generation, claims, rights management, branding removal, white-glove migration, and a dedicated CSM.

Does migration cost extra?

No. White-glove migration is included on Better and Studio: a person moves your reviews from your current app and checks the counts with you, product by product. On the Free plan you can import from any platform yourself. See betterreviews.app/migrate for every platform we move you from.

Is there a free trial?

No, and there does not need to be. The Free plan is the trial: run the product on your real store for as long as you like, including 50 AI conversations to see what the chat collects. Billing starts the day you subscribe, and the price you sign up at is the price you keep.

What does the price lock mean?

The monthly price you sign up at is the price you pay for as long as your subscription runs. No annual uplift, no renewal increase, and your orders are never counted. Changing a price requires a new Shopify subscription that you would have to approve first.

Is there a catch on unlimited?

Unlimited means orders, reviews, and review request emails: none of those are ever capped by your plan or charged for, and nothing is metered into a bill (sending is paced for deliverability and may be spaced out per customer, as on every plan). AI-guided reviews work on included credits: 1,000 a month on Better, 3,000 on Studio. Credits are spent three ways only: 1 when a customer actually submits an AI-guided review (never for starting a chat), 5 when you publish a product page, and 1 per block if you regenerate the same block more than five times before publishing. Past the included amount, customers get the classic review form, free, forever, so collection never stops. Or you switch on Fair auto-recharge, which adds 500 AI-guided reviews for $50 on Better ($25 on Studio) under a monthly spending cap you set yourself, with the first 50 over your included amount free before the first block bills.

How does billing work?

Billing runs through Shopify, so the charge sits on your Shopify invoice and uninstalling cancels it. The price lock is enforced by Shopify itself: changing a price requires a new subscription that you would have to approve first.

Can I move from Better to Studio later?

Yes. Start on Better, and book a call with us when you want the monthly brief. Switching plans bills on Shopify approval.